About Us

Our Story

In 2005, the visionary founders, the late C. Peter Howard, a British gas physicist, and a former hometown beauty queen Rita (Wilson) Howard, purchased the land, planted the grapes, and harvested the incredible jewel that is the Crown Winery. Rita Howard, graduate of Northwestern University, was the winner of many crowns including 'Miss Tennessee' for both 'Miss America' and 'Miss USA World', 'National Sweetheart', and 'Miss Dixie'. Mrs Rita Howard is a professional actress, and a member of the National Baton Twirling Hall of Fame. She serves on the board of several charities and is actively involved in scholarships for women. Married in 1973, Rita & Peter are the proud parents of three amazing sons and cherish their six sweet grandchildren. 

Peter and Rita spent 11 years cultivating the wine and enhancing the natural beauty of the land. Together they made the Crown Winery the extraordinary jewel of West Tennessee.

After Peter's passing in 2016, Rita decided it was time to close this chapter of her life and begin a new journey surrounded by her sons and grandchildren. In 2017, Rita Howard graciously passed the baton to two families,  Andrew and Christine Horner & Scott and Dawn Fallert. The Horners and the Fallerts have been admirers and patrons of the Crown Winery for many years and are eager to continue the legacy of Rita and Peter Howard. 


The Winery

Centuries ago, the early settlers of West Tennessee cultivated vines on the land and the sun provided the natural goodness of the grape.Today, on a hill outside of tiny Humboldt our vineyards stretch to the south and west to create a stunning backdrop to the Tuscan-style villa.  Our winery is a unique combination of necessity, science and renewable energy.  The wine production and storage area is built into the side of a hill, which provides natural cooling through the fierce heat of the Tennessee summers.  A large solar system provides a large portion of our power.  Our villa provides a majestic haven for weddings, private parties and community get togethers.  Our traditional tasting room and retail area are nice and welcoming.  The rustic beamed Queen's Pavillion next to the villa and patio can be used for a wedding or as a backup for an outdoor wedding should inclement weather prevail.  It can easily accommodate 200 guests, has a vineyard view and a fireplace for those chilly winter nights.   We welcome you to enjoy a tour of the vineyard and winery.  Stay awhile, savor our wines, browse our gift shop and be sure to visit Companion Gallery located in the heart of our vineyard.